Data-Driven Coaching
for Serious Players
Combining video analysis and advanced analytics to help players reach their full potential.
What is "The Signal"?
Every match generates thousands of data points. Most of them are noise.
We find the few that actually matter.
A 3% edge in points won compounds into a 25%+ gap in matches won.
3% Changes Everything
In 2025, just 3 percentage points separated a WTA Top 50 player from generational talent. That same gap separates Kyrgios from Djokovic in career points won. But a 3% edge in points compounds into a 25% gap in matches won.
Find the Signal
We use match data, video review, and structured observation to identify the 2–3 patterns that explain most of your results.
Filter the Noise
We deliberately ignore what looks important but isn't. One bad match is not a crisis. A hot streak is not a game plan.
Train the Signal
Constraints-led drills, process KPIs, and trend tracking over weeks: not snap judgements after one session.
The Three Rules of 70
Three facts that shape every point you play, and every session we plan.
Only 70% of serves are returned
The serve and return are the most underpractised shots in tennis, yet they decide 30% of all points before a rally even starts.
70% of points end in errors
You can't avoid errors, but you can force more of them from your opponent. That's the signal.
70% of points end in 4 shots or less
Opening shots (serve, return, serve+1, return+1) decide the vast majority of points you'll ever play.
Complete Player Development
From court sessions to in-depth analytics, every service is designed to give players a measurable competitive edge backed by data.
1-on-1 Coaching
Personalised court sessions tailored to your game, technique, and competitive goals.
Strategy Consulting
Match-specific tactical planning and opponent analysis to win the mental battle.
Video Analysis
Frame-by-frame breakdown of technique, shot selection, and movement patterns.
Player Reports
Comprehensive development reviews with charts, stats, and actionable recommendations.
Follow Signal Tennis
Coaching tips, match highlights, and analytics insights across all platforms.
Ready to Elevate Your Game?
Get in touch to discuss how data-driven coaching can transform your tennis.
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